“…Hence, researchers began to probe for more details regarding the different aspects of knowledge relative to NPD success. Some examples of the knowledge base drivers of new product performance are as follows: market knowledge competence (Atuahene-Gima & Wei, 2011;Claudy, Peterson, & Pagell, 2016;Li & Calantone, 1998), exploiting external knowledge sources (Ferreras-Méndez, Newell, Fernández-Mesa, & Alegre, 2015), knowledge management (Lin, Che, & Ting, 2012), market knowledge dimensions (De Luca & Atuahene-Gima, 2007;Jin, Shu, & Zhou, 2019;López-Cabarcos, Srinivasan, Göttling-Oliveira-Monteiro, & Vázquez-Rodríguez, 2019), and knowledge integration mechanisms (De Luca & Atuahene-Gima, 2007;Guo, Cai, & Fei, 2019) or network-based market knowledge (Bao, Sheng, & Zhou, 2012). Knowledge is important in managing an organisation, and is recognised as another non-traditional production factor as well as a crucial resource for economic growth (Ginevičius & Korsakiene, 2005).…”