“…Seize/Integrate denotes the organization's capacity to orchestrate or integrate knowledge manifested in the organizational culture and levels of collaboration (Peng et al, 2022;Bogers et al, 2019), guiding the company in assessing market changes, which entails understanding consumer needs, competitors' actions, and market trends (Correia at al., 2021). Microfoundations research examines intra-organizational collaboration mechanisms, such as information-sharing systems and internal collaboration strategies for making informed and collective decisions, and their correlation with organizational competitiveness (Ortiz, 2023;Gregory et al, 2017;Friedman et al, 2016). Therefore, the following sub-hypothesis is proposed as H1.b: H1.b: There is a statistically significant difference between the seize and the distribution of the superior performance indicators.…”