Tabloidization

Abstract

As the news market has become increasingly competitive, the mainstream news media have changed dramatically. The concept of tabloidization suggests that stories about politics and civic issues have been replaced by content that is intended to be entertaining. These stories might emphasize sensationalized or lewd details and celebrities rather than information that is designed to keep the public informed of government policies and societal issues. This type of news is similar to what one might expect to see in a tabloid publication at the checkout counter at a grocery store. The term tabloidization suggests that the mainstream media are borrowing the techniques used by the tabloid press to grab the attention of the audience. Much of the literature related to tabloidization suggests that the process has had a negative effect on the audience and journalistic values by dumbing down the news. There are those who argue that the process can have positive effects on consumers by making them attend more closely to the news. Scholars typically suggest the tabloidization has occurred as a response to competition.

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