The recent measurement by the CDF Collaboration of the W boson mass is in significant tension with the Standard Model expectation, showing a discrepancy of seven standard deviations. A larger value of m W affects the global electroweak fit, particularly the best-fit values of the Peskin-Takeuchi parameters S, T (and perhaps U ) that measure oblique corrections from new physics. To meet this challenge, we propose some simple models capable of generating non-negative S and T , the latter of which faces the greatest upward pressure from the CDF measurement in scenarios with U = 0. Our models feature weak multiplets of scalars charged under SU(3) c × U(1) Y , which cannot attain nonzero vacuum expectation values but nevertheless produce e.g. T = 0 given some other mechanism to split the electrically charged and neutral scalars. We compute the oblique corrections in these models and identify ample parameter space supporting the CDF value of m W .