“…The concept of risk and risk assessments has a long history since 400 BC when Athenians assess the risks before making decisions (Bernstein, 1996). However, these days the term “risk” being applied to several areas such as psychology (Breakwell, 2007; Cox, 2008), health care (Grundy et al , 1999; Littlejohn et al , 2014), finance (Smith, 2015; Kaserer and Klein, 2018), marketing (Chiambaretto et al , 2016; Kivenzor, 2015), management (Heckmann et al , 2015; Song et al , 2017; Mangla et al , 2018) and decision theory (Tuncel and Alpan, 2010; Liu et al , 2017).…”