Systematical business analysis for Haidilao based on the customer's preference and SWOT model

Abstract

Haidilao has created a model for China's catering service industry. From corporate management to brand building, it embodies its indelible emotional marketing. This article analyzes the development of Haidilao and investigates the methods for how to satisfy the customers. This research captures the detailed behavior of Haidilao to keep more customers participation. Then, this study establishes the SWOT model to Haidilao and giving insights about Strengths, Weaknesses, Opportunities, and Threats. This article also introduces the most opportunity for this firm is that with the development of society, China's economy has developed rapidly. This would bring many new urban people and mobile people emerging and catering industry products. In the future, more quantitative analysis will be conducted for the company's business development.