Systematic Reviews and Meta-Analysis of Brand Value, Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness

Buzgău, Horațiu Oliviu; Cosma, Smaranda Adina

doi:10.1007/978-3-031-48288-5_15

Springer Proceedings in Business and Economics

2024

DOI: 10.1007/978-3-031-48288-5_15

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Systematic Reviews and Meta-Analysis of Brand Value, Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness

Horațiu Oliviu Buzgău,

Smaranda Adina Cosma

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Systematic Reviews and Meta-Analysis of Brand Value, Brand Equity, Brand Trust, and Brand Loyalty in Agribusiness

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