2014
DOI: 10.1080/10810730.2014.918217
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Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries

Abstract: Through a systematic review of the literature, this article summarizes and evaluates evidence for the effectiveness of mass media interventions for child survival. To be included, studies had to describe a mass media intervention; address a child survival health topic; present quantitative data from a low- or middle-income country; use an evaluation design that compared outcomes using pre- and postintervention data, treatment versus comparison groups, or postintervention data across levels of exposure; and rep… Show more

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Cited by 109 publications
(110 citation statements)
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References 91 publications
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“…These interventions can be delivered to individuals, families, and communities. Mass media interventions can be delivered to communities and they have the capability of reaching a large number of people to motivate them to engage in hygienic practices but may have limited ability to teach hygienic skills (Naugle & Hornik, 2014). In both one-on-one and group programs and in mass media, the selection of the message is critical (Curtis et al, 2001; Haggerty et al, 1994; Luby et al, 2005; Monte et al, 1997; Waterkeyn & Caincross, 2005).…”
Section: Cross-cutting Interventions In Survival and Developmentmentioning
confidence: 99%
“…These interventions can be delivered to individuals, families, and communities. Mass media interventions can be delivered to communities and they have the capability of reaching a large number of people to motivate them to engage in hygienic practices but may have limited ability to teach hygienic skills (Naugle & Hornik, 2014). In both one-on-one and group programs and in mass media, the selection of the message is critical (Curtis et al, 2001; Haggerty et al, 1994; Luby et al, 2005; Monte et al, 1997; Waterkeyn & Caincross, 2005).…”
Section: Cross-cutting Interventions In Survival and Developmentmentioning
confidence: 99%
“…Much of the growth in this field was stimulated by the AIDS epidemic starting in 1985 when there was no antiretroviral treatment and the only tool for prevention was social and behaviour change. Lessons from communication experiences for improving child survival [2] and for encouraging family planning [3] underpinned these early HIV prevention communication strategies. Given this breadth, not surprisingly, definitions of health communication are neither simple nor brief.…”
mentioning
confidence: 99%
“…Another limitation of the study was that it was based on a before and after design which was the only realistic design for the study. Robust evaluation designs such as randomized controlled trials are generally not possible due to the very nature of mass media campaigns,19 and it was not possible to find a control point for a mass media campaign that targets the population of a metropolitan city.…”
Section: Discussionmentioning
confidence: 99%