Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries

Naugle, Danielle; Hornik, Robert

doi:10.1080/10810730.2014.918217

Cited by 109 publications

(110 citation statements)

References 91 publications

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“…These interventions can be delivered to individuals, families, and communities. Mass media interventions can be delivered to communities and they have the capability of reaching a large number of people to motivate them to engage in hygienic practices but may have limited ability to teach hygienic skills (Naugle & Hornik, 2014). In both one-on-one and group programs and in mass media, the selection of the message is critical (Curtis et al, 2001; Haggerty et al, 1994; Luby et al, 2005; Monte et al, 1997; Waterkeyn & Caincross, 2005).…”

Section: Cross-cutting Interventions In Survival and Developmentmentioning

confidence: 99%

Development and Evaluation of the Korean Health Literacy Instrument

Kang

Lee

Kim

et al. 2014

Journal of Health Communication

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In June of 2012, representatives from more than 80 countries promulgated a Child Survival Call to Action, which called for reducing child mortality to 20 or fewer child deaths per 1,000 live births in every country by 2035. To address the problem of ending preventable child deaths, the U.S. Agency for International Development and the United Nations Children's Fund convened, on June 3–4, 2013, an Evidence Summit on Enhancing Child Survival and Development in Lower- and Middle-Income Countries by Achieving Population-Level Behavior Change. Six evidence review teams were established on different topics related to child survival and healthy development to identify the relevant evidence-based interventions and to prepare reports. This article was developed by the evidence review team responsible for identifying the research literature on caregiver change for child survival and development. This article is organized into childhood developmental periods and cross-cutting issues that affect child survival and healthy early development across all these periods. On the basis of this review, the authors present evidence-based recommendations for programs focused on caregivers to increase child survival and promote healthy development. Last, promising directions for future research to change caregivers' behaviors are given.

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Section: Cross-cutting Interventions In Survival and Developmentmentioning

confidence: 99%

Development and Evaluation of the Korean Health Literacy Instrument

Kang

Lee

Kim

et al. 2014

Journal of Health Communication

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“…Much of the growth in this field was stimulated by the AIDS epidemic starting in 1985 when there was no antiretroviral treatment and the only tool for prevention was social and behaviour change. Lessons from communication experiences for improving child survival [2] and for encouraging family planning [3] underpinned these early HIV prevention communication strategies. Given this breadth, not surprisingly, definitions of health communication are neither simple nor brief.…”

mentioning

confidence: 99%

Health communication and vaccine hesitancy

Goldstein

MacDonald

Guirguis

2015

Vaccine

230

158

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Health communication is an evolving field. There is evidence that communication can be an effective tool, if utilized in a carefully planned and integrated strategy, to influence the behaviours of populations on a number of health issues, including vaccine hesitancy. Experience has shown that key points to take into account in devising and implementing a communication plan include: (i) it is necessary to be proactive; (ii) communication is a two-way process; (iii) knowledge is important but not enough to change behaviour; and (iv) communication tools are available and can be selected and used creatively to promote vaccine uptake. A communication strategy, incorporating an appropriate selection of the available communication tools, should be an integral part of every immunization programme, addressing the specific factors that influence hesitancy in the target populations.

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“…Another limitation of the study was that it was based on a before and after design which was the only realistic design for the study. Robust evaluation designs such as randomized controlled trials are generally not possible due to the very nature of mass media campaigns,19 and it was not possible to find a control point for a mass media campaign that targets the population of a metropolitan city.…”

Section: Discussionmentioning

confidence: 99%

Effectiveness of media awareness campaigns on the proportion of vehicles that give space to ambulances on roads: An observational study

Shaikh¹,

Baig²,

Polkowski³

2017

Pak J Med Sci

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Background and Objective:The findings of the Health Care in Danger project in Karachi suggests that there is presence of behavioral negligence among vehicle operators on roads in regards to giving way to ambulances. A mass media campaign was conducted to raise people’s awareness on the importance of giving way to ambulances. The main objective of this study was to determine the effectiveness of the campaign on increasing the proportion of vehicles that give way to ambulances.Methods:This was a quasi-experimental study that was based on before and after design. Three observation surveys were carried out in different areas of the city in Karachi, Pakistan before, during and after the campaign by trained observers who recorded their findings on a checklist. Each observation was carried out at three different times of the day for at least two days on each road. The relationship of the media campaign with regards to a vehicle giving space to an ambulance was calculated by means of odds ratios and 95% confidence intervals using multivariate logistic regression.Results:Overall, 245 observations were included in the analysis. Traffic congestion and negligence/resistance, by vehicles operators who were in front of the ambulance, were the two main reasons why ambulances were not given way. Other reasons include: sudden stops by minibuses and in the process causing obstruction, ambulances not rushing through to alert vehicle operators to give way and traffic interruption by VIP movement. After adjustment for site, time of day, type of ambulance and number of cars in front of the ambulance, vehicles during (OR=2.13, 95% CI=1.22-3.71, p=0.007) and after the campaign (OR=1.73, 95% CI=1.02-2.95, p=0.042) were significantly more likely give space to ambulances.Conclusion:Mass media campaigns can play a significant role in changing the negligent behavior of people, especially when the campaign conveys a humanitarian message such as: giving way to ambulances can save lives.

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Systematic Review of the Effectiveness of Mass Media Interventions for Child Survival in Low- and Middle-Income Countries

Cited by 109 publications

References 91 publications

Development and Evaluation of the Korean Health Literacy Instrument

Development and Evaluation of the Korean Health Literacy Instrument

Health communication and vaccine hesitancy

Effectiveness of media awareness campaigns on the proportion of vehicles that give space to ambulances on roads: An observational study

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