Systematic mapping on social media and its relation to business

Alarcón, Carolina Nicolas; Urrutia, Angélica; Valenzuela-Fernández, Leslier; Gil-Lafuente, Jaime

doi:10.1016/j.iedeen.2018.01.002

Cited by 32 publications

(21 citation statements)

References 54 publications

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“…Ketertarikan masyarakat untuk menjadi pengguna new media berdasar pada fiturfitur yang ditawarkan dari new media itu sendiri, salah satunya adalah peningkatan kecepatan arus informasi sebagai dasar dari sebuah interaksi (Nicolas Alarcón et al, 2018).…”

Section: New Media Sebagai Media Komunikasi Visual DI Era Baruunclassified

“…Media sosial dipahami sebagai aplikasi penghubung dengan saluran komunikasi instan dimana pengguna dapat membagikan konten yang diunggahnya. Media sosial tidak hanya terpaku pada satu jenis aplikasi, namun juga mencakup banyak bentuk interaksi dalam jaringan berupa blog, termasuk di dalamnya adalah microblogging; chatroom; forum; situs web, termasuk di dalamnya adalah situs informasi/berita seperti CNN dan The Jakarta Post, hosting/unduhan seperti Mediafire, perdagangan/komersil seperti eBay dan Bukalapak, situs jejaring sosial seperti Facebook dan Myspace, jaringan yang terfokus pada konten video seperti Youtube, dan jaringan yang terfokus pada konten foto seperti Instagram (Nicolas Alarcón et al, 2018).…”

Section: Hasil Penelitian Dan Pembahasan Media Sosial: Peluang Baru Punclassified

“…Banyaknya jumlah pengguna ini dimanfaatkan korporat-korporat sebagai peluang bisnis baru dengan memanfaatkan new media sebagai media pemasaran dan periklanan, dengan menggunakan laman web, video iklan yang disebar melalui laman videohosting seperti Youtube maupun media sosial seperti Facebook dan Instagram. Praktik pemasaran dan periklanan melalui media sosial seperti ini memudahkan untuk membentuk segmentasi konsumen dan persepsi brand dari produk yang dipasarkan (Nicolas Alarcón et al, 2018).…”

Section: Hasil Penelitian Dan Pembahasan Media Sosial: Peluang Baru Punclassified

“…Moda komunikasi menggunakan internet menjadikan arus informasi dunia menjadi seakan tanpa batas, salah satunya dengan melalui media sosial (W. M. Al-Rahmi & Zeki, 2017). Diperkirakan dari 7,39 miliar penduduk bumi ada 3,4 miliar orang yang memiliki akses internet dan 2,3 miliar orang menggunakan media sosial secara teratur, dan 2 miliar orang mengakses media sosial melalui perangkat seluler yang mereka miliki (Nicolas Alarcón, Urrutia Sepúlveda, Valenzuela-Fernández, & Gil-Lafuente, 2018).…”

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Analisis Pemanfaatan New Media Melalui Jaringan Media Sosial

Khairil

2018

NCCI

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Technology is growing rapidly. With the launch of Web 2.0, more and more social media are emerged and the exposure of technologyisgettinghigher. Social media users, as part of Web 2.0 and new media, are also increasing rapidly. The large number of social media users is used by companies as a new opportunity to advertise and market its products. Social media, and Web 2.0 in general, in addition to having positive aspects such as the ease of features, the tight flow of information and the ease ofcontent distribution, also has the danger and negative aspects such as cyber-bullying, identity fraud, hacking and cracking, harm (Spyware, Adware, Ransomware, Virus, Malware, etc.), piracy, plagiarism, and leakage and information theft. Ease of content sharing also makes communicators can design messages with certain visual symbols to send a message to the communicant, which in this case is the user. Keywords: Mass Media, Visual Communication, MarketingandAdvertising

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Section: New Media Sebagai Media Komunikasi Visual DI Era Baruunclassified

Section: Hasil Penelitian Dan Pembahasan Media Sosial: Peluang Baru Punclassified

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Analisis Pemanfaatan New Media Melalui Jaringan Media Sosial

Khairil

2018

NCCI

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“…The mode of communication using the internet makes the world information flow as if without limits, one of them is through social media (W. M. Al-Rahmi & Zeki, 2017). It is estimated that of the 7.39 billion earth population there are 3.4 billion people who have internet access and 2.3 billion people use social media regularly, and 2 billion people access social media through their mobile devices (Nicolas Alarcón, Urrutia Sepúlveda, Valenzuela-Fernández, & Gil-Lafuente, 2018). Social media is one example of the use of internet features for social interaction and can have a positive impact on its users (W. Al-Rahmi, Othman, & Musa, 2014).…”

Section: Introductionmentioning

confidence: 99%

Understanding The Perpetrators And Victims of Cyberbullying Through Facebook in The City of Palu

Khairil

2018

KOM

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Communication Technology is growing rapidly, it reflects the social behavior of people in this digital era. Harassment is common in real world, thus it is also often in virtual life which leads to cyber harassment or cyberbullying. This research focuses on the Facebook users in reaction to the electing stimulus they got. The behavior of cyberbullying communication is an adverse behavior not only for the object (victim) but also the subject (actor) of cyberbullying itself. The purpose of this research is to identify the respondent behavior and as operant behavior. This research utilize a descriptive-qualitative approach using case study method. The electing stimulations found in the form of online (online interaction through Facebook) or offline (based on real world interaction, not via Facebook) stimuli. Based on the observation and interview with respondent, it can be concluded that there are three forms of cyberbullying communication behavior by youngadults in Palu City that occurred on Facebook, namely impersonation, denunciation, and flame war.

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