The considers the concept of competitiveness of a construction company. Provides information aboutthe necessity of calculation of the production potential of the enterprise. Given the formulas to calculate the production capacity of the enterprise. Given the results of the evaluation of the competitiveness of the building enterprise of Open Joint Stock Company "Reinforced concrete structures-1" in city Penza. Presents the results of the evaluation analysis of the factors influencing the productive capacity of the enterprise. Submitted theweight of each factor affecting the production potential of the enterprise. Calculated the value of the production potential Given the state of the stability of technological process, the financial condition and the condition of other factors in the company of Open Joint Stock Company "Reinforced concrete structures-1"showed that the company uses its capacity only at 80% The evaluation of industrial potential of the enterprise developed recommendations to improve the competitiveness of the enterprise Open Joint Stock Company "Reinforced concrete structures-1", city Penza. The recommendation is to use intensive and extensive reserves of the company.