Synthesizing Marketing, Community Engagement, and Systems Science Approaches for Advancing Translational Research

Abstract

The adoption and implementation of evidence-based interventions (EBIs) are end goals of translational research, however, potential end-users’ perceptions of an EBI’s value have contributed to low rates of adoption. In this article, we describe our application of emerging dissemination and implementation science theoretical perspectives, community engagement, and systems science principles to develop a novel EBI dissemination approach. Using consumer-driven, graphics-rich simulation, the approach demonstrates predicted implementation effects on health and employment outcomes for socioeconomically disadvantaged women at the local level, and is designed to increase adoption interest of county program managers accountable for improving these outcomes in their communities.

A training program for nurse scientists to promote intervention translation

“…Mixed-methods approaches are also increasingly valued for their contributions to the development of instruments (Knafl, et al, 2007), generic item sets (Reeve, et al 2017) and condition-specific modules (Follansbee-Junger, Mann, Guilfoyle, Morita, Varni & Modi, 2016); for optimizing an intervention's feasibility, safety, acceptability, and efficacy (Song, Sandelowski, & Happ, 2010) and for translating evidence into carefully designed stakeholder-driven formats that stakeholders can readily understand and use to aid their decision-making about intervention adoption and implementation (Arcia, Suero-Tejeda, Bales, Merrill, Yoon, Woollen & Bakken, 2016; Kneipp, Leeman, McCall, Lich, Bobashev & Schwartz, 2015).…”

Engaging national and regional partners to accelerate broad-scale implementation of nurse-developed interventions

“…The positive outcomes from this intervention prompted the Agency for Health-care Quality & Research to include it on its Innovations Exchange Web site, which was developed to speed the implementation of new and better ways of delivering health care (https://innovations.ahrq.gov/profiles/public-health-nurses-provide-case-management-low-income-women-chronic-conditions-leading) (Agency for Healthcare Research & Quality, 2015). Dr. Kneipp also partnered with PHN and TANF managers to develop and pilot test an animated simulation-based video designed with PHN and TANF managers to elicit adoption interest in NC (Kneipp et al, 2015). Rigorous application of marketing theory and participatory principles were used in this process to customize dissemination formats to managers’ needs and preferences—including a projected estimate of the health and employment outcomes, and the anticipated cost savings that would occur in each manager’s county over time ( n = 50 managers).…”