To mitigate the effects of global warming, synthesis of aromatic chemicals that play indispensable roles in our daily lives from renewable resources is of great importance. Herein, we present a new strategy to synthesize bio-based C6-aromatics from 5-hydroxymethylfurfural (HMF) under very mild conditions. The versatile bio-based intermediate 2,5-dioxohexanal (DOH) containing three carbonyl groups was successfully synthesized from HMF in high yield. Simple intramolecular aldol condensation of DOH and secondary amines, depending on the acid, selectively produced a range of bio-based 4-substituted phenols and 1,4-di-(dialkylamino)benzenes (Wurster’s blue analogues) in satisfactory yields. In the absence of amines, the industrially important hydroquinone was also synthesized from DOH under acidic condition. Using a similar approach, catechol was prepared from HMF via 4,5-dioxohexanal (DOA) as intermediate.