Sn-Zn-Co-substituted strontium M-type hexaferrite SrZn x Co x Sn 2x Fe 12−4x O 19 (x = 0.0, 0.3, 0.5, and 0.7) was synthesized via modified sol-gel auto-combustion method. A microwave device was used to obtain the finest particles and to complete the combustion process. By substitution of tetravalent and divalent cations instead of iron, magnetic and structural properties of M-type hexaferrite were changed. So, the effects of Sn 4+ , Zn 2+ , and Co 2+ doping on the structure and magnetic characterization of M-type hexaferrite were investigated. The Fourier transform infrared spectroscopy revealed bands at 430 and 590 cm −1 , related to the stretching vibrating bonds of Fe-O. The X-ray diffraction analysis showed that all samples prepared were of P6 3 /mmc symmetry and average crystal size of 68 nm. Field emission scanning electron microscopy analysis revealed the hexagonal plateletlike shape of all samples. Vibrating sample magnetometer results showed that by increasing the dopants content, coercivity (H c), and saturation magnetization (M s) changed drastically. Saturation magnetizations decreased during dopants displacement and then reach to the highest value (65.46 emu/g) at x = 0.5 then increasing of dopants to x = 0.7, cause the reduction of M s (56.13 emu/g). Coercivity diminished by dopant substitution and the semi-hard samples were received as an alternative to the hard hexaferrite. Index Terms-Coercivity (H c), M-type hexaferrite, saturation magnetization (M s), sol-gel auto-combustion. I. INTRODUCTION M-TYPE hexagonal ferrites with high coercivity, high Curie temperature, high electrical resistivity, and large magnetocrystalline anisotropy along the c-axis are beneficial materials [1]-[4]. The usage of these materials as a permanent magnet, data recording media, super capacitors, and microwave absorbers was prevailed [5], [6]. The unit cell of M-type hexaferrites consists of S and R blocks. S block is made of Fe 6 O 2+ 8 unit and the R block is built of MFe 6 O 2− 11. Iron in the hexagonal structure occupied five different sites in tetrahedral 4f 1 (↓), bipyramidal 2b (↑), and three octahedral sites [12 K (↑), 4f 2 (↓), and 2a (↑)]. By substitution of Fe 3+ in 12 K (↑), 4f 2 (↓), or 2a (↑) sites with tetravalent cations such as Ti 4+ , Zr 4+ , and Sn 4+ and some divalent cations, for example, Cu 2+ , Ni 2+ , and Co 2+ , magnetic and structural properties of hexaferrites were changed [7]-[10]. Since the occupation of Sn 4+ as a dopant on the hexaferrite structure was investigated rarely [16], we were interested in studying magnetic, and structural doping effects of this cation. Many synthesis methods such as sol-gel [11], hydrothermal [12], co-precipitation [13], and microemulsion [14] have been used to prepare strontium hexaferrites [15]. Unlike other methods, sol-gel auto-combustion demonstrated to be costeffective without any expensive precursors for the synthesis and the synthesis procedures are time-consuming. In this paper, Sn-Zn-Co-substituted strontium hexaferrite was prepared by a novel sol-gel ...