Phosphine-free Heck alkenylations of iodoarenes with trifluoroethyl 2-acetoxyacrylate (19) led stereoselectively to trifluoroethyl (Z)-2-acetoxycinnamates 31-34, 42, 44, and 51. Deacetylation followed by acylation with N,N¢-dicyclohexylcarbodiimide activated arylacetic acids yielded the isomerically pure trifluoroethyl (Z)-2-(arylacetoxy)cinnamates 38a-o. These were excellent substrates of potassium tert-butoxide mediated Dieckmann condensations, and distinctly superior to fluorine-free analogues, furnishing Z-configured pulvinones 1a-o (1i = aspulvinone A). Cleavage of the aryl ether moieties of pulvinones 1d,e,h,n,o provided aspulvinone E (1r), aspulvinone G (1s), 3¢,4,4¢-trihydroxypulvinone (1v), and aspulvinones B (1x) and H (1y), respectively. The conversion of the 2,4-diiodophenyl ethers 48 and 49 into the 4-iodo-2-prenylphenyl ethers 46 and 50, respectively, was effected by unprecedented ortho-selective iodine-magnesium exchange reactions followed by prenylation.