Synthesis of Gold Nanoparticles in Presence of Ionic Liquid [Bmin][CF3SO3] with Humic Acid under Microwave Irradiation and Its Application as a Nanocatalyst

Lee, Seong Eon; Ko, Jeong Won; Ko, Weon Bae

doi:10.14233/ajchem.2013.15681

Cited by 2 publications

(1 citation statement)

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“…The lack of business literature about icewine is surprising, given the remarkable growth of this category, its economic importance for Canada’s wine export market (CVA, 2015) and its interesting retail channel choices. Similarly interesting is that icewine has been excluded from the conversation about luxury wines among wine scholars, although it is commonly seen as “the Gucci of the wine world” (Sherri Haigh, see National Post, 2007) by vintners, retailers and consumers (Lee, 2013; Abraham, 2015). It also possesses many of the typical characteristics of a luxury wine: it has a high dollar value, with starting retail prices of approximately C$40 for the typical 375 ml bottle or US$80 for a full-size bottle, which is noticeably higher than the US$50 referenced by Beverland (2004) for table wines with luxury status.…”

Section: Icewine – Canada’s Liquid Goldmentioning

confidence: 99%

À votre santé – conceptualizing the AO typology for luxury wine and spirits

Paschen

Paschen²,

Kietzmann

2016

IJWBR

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Purpose The status of icewine as a luxury item is largely undisputed in popular perception. Despite this, icewine has received very little attention in the management literature. This paper aims to close this gap by developing a theoretical framework to segment the luxury wine and spirits market with a focus on icewine. Design/methodology/approach This paper is conceptual in nature. The authors adapt Berthon et al.’s (2009) aesthetics and ontology (AO) framework for luxury brands to provide a theoretical lens for segmenting the luxury wine and spirits market into four distinct segments. Findings The main contribution of this paper is a theoretical framework for segmenting the market for luxury wines and spirits into four distinct segments: cabinet collectors, cellar collectors, connoisseurs and carousers. The authors then apply their framework to the icewine category and outline considerations for the marketing mix of icewine producers. Practical implications The AO framework for luxury wines and spirits is beneficial for icewine producers to help differentiate their current and future market segments. In addition, this paper outlines practical implications for icewine maker’s marketing mix that could enhance their competitive position today and in the future. Originality/value This is the first paper examining icewine in the context of luxury marketing.

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Section: Icewine – Canada’s Liquid Goldmentioning

confidence: 99%