This paper reports the synthesis of side chain dendritic polymers by a newly developed "attachment through coordination" methodology. Initially, aromatic/aliphatic polyethers bearing two uncomplexed terpyridine (tpy) groups per repeating unit are prepared, and dendritic fragments corefunctionalized with tpy-Ru III Cl 3 moieties are afterwards attached onto these free tpy side groups. The two second-generation alkoxy-decorated side dendrons employed here provided solubility in the final polymeric system and potential for the development of ordered structures. Selective complexation between terpyridines and ruthenium ions proved