Using a proazaphosphatrane catalyst, P(RNCH 2 CH 2 ) 3 N (R¼ Me, i-Pr), allylaromatics and allyl phenyl sulfide were selectively isomerized to the corresponding vinyl isomers in yields up to > 99% in CH 3 CN at 40 8C. Efficient transformation of allyl phenyl sulfone at ambient temperature afforded an isomerization/dimerization product in > 95% yield. Conjugation of bis-allylmethylene double bond-containing compounds gave the corresponding conjugated isomers for cis,cis-9,12-octadecadienol and its methyl ether in yields up to 97%, and desilylation/conjugation products were obtained from the catalytic reaction of the trimethylsilyl ether of cis,cis-9,12-octadecadienol. The reaction mechanism is discussed based upon the 1 H and 31 P NMR-monitored reactions in CD 3 CN or CH 3 CN under the reaction conditions.