Two novel polymeric semiconductor materials based on naphtho[2,1‐b:3,4‐b']dithiophene (NDT), PNDT‐TTT and PNDT‐TET, were designed and synthesized. These synthesized polymers were tested in bulk heterojunction solar cells as blends with the acceptor [6,6]‐phenyl‐C71‐butyric acid methyl ester (PC71BM). PNDT‐TTT contained tri‐thiophene units, and PNDT‐TET contained bi‐thiophene units coupled by ethylenic linkages. Comparison to the properties of PNDT‐T, which contained single thiophene units, these polymers exhibit red‐shifted absorption spectra as a result of the enhanced conjugation lengths. These effects resulted in high short circuit currents (JSC) in the organic solar cells. The PNDT‐TET‐ and PNDT‐TTT‐based devices exhibited considerably better photovoltaic performances, with power conversion efficiencies of 3.5 and 3.3%, respectively, compared to the PNDT‐T‐based device (1.3%). © 2013 Wiley Periodicals, Inc. J. Polym. Sci., Part A: Polym. Chem. 2013, 51, 4742–4751