“…Our previous studies explored the effect of the steroidal moiety (cholesterol, stigmasterol, and ergosterol) on the mesogenicity of various alkoxy benzoate derivatives of sterols. 42,43 In this report, we elucidate the importance of the nature of the periphery in the steroidal system in their liquid crystalline organization. We have attempted to study the self-organization of ethyleneoxy appended cholesterol and stigmasterol benzoates through POM, DSC, SAXS, and cryo-SEM.…”