The development of visible light effective photocatalysts for photodegradation of organic pollutants is a hot topic in current wastewater treatment research. In this study, visible light-responsive photocatalysts, the Ag-Bi 2 O 3 , are reported as active photocatalysts for photodegradation of crystal violet dye, a model pollutant. The Ag-Bi 2 O 3 photocatalysts loaded with 5, 10, and 15% Ag were prepared and described with XRD, SEM, and EDX. The characterization confirmed the formation of material with β-Bi 2 O 3 as the main constituent in the crystalline phase. The results of photocatalytic degradation experiments showed that Ag-Bi 2 O 3 is more active for photodegradation of crystal violet dye than the pristine Bi 2 O 3 . Furthermore, the Ag-Bi 2 O 3 loaded with 5% Ag showed the highest catalytic activity among the Ag-Bi 2 O 3 loaded with 5%, 10%, and 15% Ag content. The analysis of photodegradation experiments showed that about 52 to 92, 76, and 57% of 100 mg l −1 of crystal violet dye degraded with Bi 2 O 3 , and Ag-Bi 2 O 3 loaded with 5% Ag, 10% Ag, and 15% Ag, respectively. The reaction kinetics is described according to the Langmuir-Hinshelwood mechanism.