Various amounts of W were modified on Ce 0.4 ZrO x catalysts via a wet impregnation method. Among them, the W 0.1 / Ce 0.4 ZrO x catalyst with W/Zr molar ratio of 0.1 exhibited a much better catalytic activity and a good SO 2 resistance. Its active temperature window corresponding to 80% NO x conversion was as wide as 210−450 °C. It could maintain a high NO x conversion efficiency (>96%) after treatment in 100 ppm SO 2 atmosphere for 18 h. Characterization results indicated that the W element successfully entered the lattice of the Ce−Zr solid solution via partially replacing Zr atoms. This led to an electron redistribution on the surface of the W 0.1 /Ce 0.4 ZrO x catalyst, which was beneficial to form Ce 3+ and oxygen vacancies, thus significantly improving the redox performance. In addition, WO x also significantly enhanced the surface acidity of the Ce 0.4 ZrO x catalyst, which was conducive to the adsorption of NH 3 . In situ diffuse reflectance infrared Fourier transform spectroscopy (DRIFTS) results confirmed that nitrate species adsorbed on the surface of the W 0.1 /Ce 0.4 ZrO x catalyst could be activated by W, thus reacting with NH 3 species efficiently. The reaction pathway over the W 0.1 /Ce 0.4 ZrO x catalyst followed both Eley−Rideal and Langmuir−Hinshelwood mechanisms at 300 °C. The enhancement effect of W modification on SO 2 resistance of W 0.1 /Ce 0.4 ZrO x catalyst was mainly ascribed to the balance between the redox and acidic properties.