“…Firm Reputation measurement has several approaches, one of which is measuring it using a questionnaire. In terms of the questionnaire, there are also several ways of approaching both from an investor and management perspective (Chun & Davies, 2010;Gao et al, 2017;Low & Robins, 2014;Onakoya et al, 2018), vendor (Spagnolo, 2012, customer and public (Abdullah & Abdul Aziz, 2013;Boyd et al, 2010;Doroshin et al, 2017;Fong et al, 2013;Foroudi et al, 2014;González-Rodríguez et al, 2019;Höflinger et al, 2018;Matarazzo et al, 2017;Miotto et al, 2020;Mishina et al, 2012;Raithel & Schwaiger, 2015;Tanggamani et al, 2020;Tangngisalu et al, 2020;Waeraas & Sataøen, 2015;Williams et al, 2012). Research that uses a questionnaire data approach is a very popular approach in firm reputation but this approach has various approaches.…”