Cerium (Ce) and europium (Eu)-doped TiO
2
thin films were obtained by sol-gel dip-coating technique. SEM micrographs showed that the surfaces are covered by agglomerated particles due to the repeating coating process. XRD patterns showed the presence of TiO
2
anatase phase. Raman spectra revealed that the peaks recorded at 146 cm
−1
(E
g
) and 397 cm
−1
(B
1g
) were related to the anatase phase. EIS measurements proved that Ce-TiO
2
(1wt%) and Eu-TiO
2
(0.1wt%) photocatalysts possessed a lower electron transfer resistance than pure TiO
2
, which can lead to effective separation of electron/ hole pairs during the photoreactions. The photoactivity of Ce and Eu-doped TiO
2
was investigated by the degradation of amido black10B dye (AB) under UV excitation and varying the initial pH and concentrations. It was found that Eu-TiO
2
(0.1wt%) exhibited higher photocatalytic activity, reaching a first-order reaction rate of
k
app
(0.036min
−1
), t
1/2
was around 12 min and AB removal was 98.94%, under optimal pH of 3.5 and AB concentration of 10ppm compared to (t
1/2
= 45 min, t
1/2
=30 min), (
k
app
= 0.022 min
−1
,
k
app
=0.026min
−1
) and AB removal (94.78%, 96.44%), respectively for pure TiO
2
and Ce-TiO
2
(1wt%). Further increase in Eu/Ce amount up to optimal concentration (1wt% Ce and 0.1wt% Eu) led to a decrease in the AB removal. The mineralization of AB using Eu-TiO
2
photocatalyst was confirmed by HPLC analysis.