3,6-Bis(arylethynyl)pyrrolo [3,2-b]pyrroles were synthesizedt hroughatwo-step procedure involving double direct alkynylation of the electron-rich core followed by Sonogashira coupling. In comparison with the parentt etraarylo-pyrrolo[3,2-b]pyrroles and benzo-fusedp yrrolopyrroles, these new dyes showed moderately redshifted absorption. Almosta ll derivatives showedp ositivef luorescence solvatochromism and, for the first time, red-emitting pyrrolopyrroles were obtained.C omputationals tudies revealedt hat, in most cases, there is negligible change in the geometry between grounda nd excited states. Interestingly,t here was af undamentald ifference between pyrrolopyrroles possessingelectron-withdrawings ubstituents at positions 2a nd 5a nd their analogslacking these substituents. The formerd yes behaved like dipolarc hromophores with the lowest excited state both one-photon and two-photon allowed, whichc orresponds to intramolecular charget ransfer occurringa long the branches perpendicular to the pyrrolopyrrole long axis. In compoundsl acking electron-withdrawing substituents at positions 2a nd 5, intramolecular charge transfer took place along the long axis of pyrrolopyrrole and consequently the one-photon transitions are not two-photon allowed.D espite displaying quadrupolar core-to-peripheral intramolecular charget ransfer,t hese derivatives showed two-photon absorptioncrosssections in the NIR1 region comparable to tetraaryl-pyrrolo[3,2-b]pyrroles lacking p-expansion (up to about5 00 GM).[a] Dr.Scheme1.Synthesis of dyes 7-12.Scheme2.Synthetic route towards bis(arylethynyl)pyrrolo[3,2-b]pyrroles.