“…Over the last ten years in a series of papers [2, 3, 30-32, 49, 68] Fuchs, Schack, Appleby, Stacey, Zhu and others have introduced first the idea of QBism (formerly quantum Bayesianism) and then its probabilistic embodiment -the (Hilbert) qplex, both based on the notion of symmetric informationally complete positive operator-valued measure (SIC-POVM ), representing the standard (or reference) measurement of a quantum system. In spite of the fact that SIC-POVMs do indeed exhibit some unique properties that distinguish them among other IC-POVMs [24,25,52], we believe that similar (or, in a sense, even richer from a purely mathematical point of view) structures, say, generalised qplexes, can be successfully used to faithfully represent quantum states as probability distributions if we replace SIC-POVMs with the broader class of morphophoric POVMs, containing in particular rank-1 measurements generated by complex projective 2-designs. As in the QBism interpretation of quantum mechanics, the result is a new formalism for quantum theory, which involves only probabilities.…”