Abstract:This study examines the symbolism in first anthropomorphic Malaysian animated film, Seefood. It aims to analyse the symbolism of animal characters as a visual metaphor in the Malaysian animated film. This paper is based on research using the Semiotic Saussure Theory in analysing the data. This paper records that cultural factors and knowledge of myths, beliefs and social differences as key aspects of symbolism application can be applied into new media, especially in the field of animation. This makes the chara… Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.