SWOT Analysis of Community-based Tourism Performance in Akwa Ibom State as a Tool for Sustainable Tourism Development in the 21st Century

Abstract

The study sought to analyzed community-based tourism performance and introduces it as a tool for sustainable tourism development in Akwa Ibom. The study was descriptive in nature and adopted purposive sampling method to select two communities in each of the senatorial district making a sample size of six for the study. Data were obtained through questionnaire forms, interviews and personal observations. The questionnaire forms were administered to a total of three hundred (300) respondents using simple random sampling method. SWOT analysis technique was adopted as the analytical tool for the study. The result shows significantly that community-based tourism performance has impact on the locals and the tourism communities which also serves as an avenue for sustainable tourism development. Also, the involvement of the locals in decision-making gives them chances to develop and build confidence in the tourism industry. Therefore, the researcher recommends that the local communities should involve and participate immensely in community-based tourism related activities in Akwa Ibom State and they should be integrated in decision-making, planning and management.

Chongqing Forest Wellness Tourism Sustainable Development Strategy by SWOT - AHP - QSPM Mixed Method Analysis

“…According to the characteristics of the wellness industry, service innovation in this study is defined as the process of improving or changing products, service processes, or service models by introducing new concepts or technologies to improve service quality and service efficiency and achieve value co-creation enhancement. Based on the value co-creation theory, many studies have examined multi-actor engagement in service innovation, such as customer engagement, employee participation, government engagement, tourism enterprise participation, community involvement, etc [1,[22][23][24][25][26][27][28][29].…”