Switching to peer-to-peer accommodation (P2PA): an extended push-pull-mooring model perspective from emerging economy

Abstract

PurposeDrawing on the Push-Pull-Mooring model, this study sheds light on the factors that drive tourists to switch from traditional hotels to peer-to-peer accommodation (P2PA) in light of the global spread of the Covid-19 pandemic.Design/methodology/approachData have been collected from 380 participants through an online pan India survey. The data were mainly analyzed by adopting structural equation modeling.FindingsAll the three categories of push, pull and mooring factors are crucial in explaining tourists' switching intentions from hotels to P2PA. Out of all the factors, subjective norm came out to be the most significant factor while satiation (push factor) and authentic experiences (pull factor) also came out to be important indicators.Practical implicationsThe findings of this study carry implications for hoteliers as well as P2PA platform hosts. Hotels need to re-conceptualize their standard services, décor and amenities while P2PA hosts need to continue providing authentic experiences and also comply with all the Covid-19 norms.Originality/valueThe study offers a comprehensive PPM model to determine tourists' intentions to switch from hotels to P2PA. Moreover, this paper is one of the early studies to provide insights into tourists' switching intentions amidst Covid-19.

Exploring Restaurant Patronage Behaviour in Pakistan: The Influence of Satiation, Alternative Attractiveness, and Word of Mouth with Place Attachment as a Moderator

“…It's possible to become satiated with a dining experience because of repetitive experiences, monotonous menu choices, or overall declines in quality. The level of satiation is positively related to switching intentions, according to research (Gupta et al, 2023). As the stimulus is repeated more frequently, the marginal utility of the experience decreases.…”

“…Satiation refers to a state in which an individual's interest or desire decreases due to a sense of fulfilment or satisfaction. In the context of the restaurant industry, when customers become satiated with a particular establishment's offerings, they are more likely to seek out alternative options (Gupta et al, 2023). A customer's satiation with a dining experience can be influenced by the repetitive nature of the experience, which can lead to a decrease in interest.…”

“…Generally, Individuals typically select the option they believe to be the best. However, if the service at a particular restaurant is unsatisfactory, or if they frequently make the same purchases, they might opt for an alternative (Gupta et al, 2023). Many businesses venture in Pakistan have been competing intensely for customers since the restaurant industry has grown dramatically in the past few years.…”

Switching from offline to online health consultation in the post-pandemic era: the role of perceived pandemic risk

“…In contrast, when examining the drivers for switching to anonymous social networking sites, the privacy concern is found to push users away and the anonymity of the alternative pulls users to switch ( 31 ). The perceived benefits and perceived ease of use for the alternative service are two widely considered pull factors, which describe users’ beliefs of the benefits and effort required to adopt the service ( 30 , 32 , 33 ). On the other hand, a mooring factor is expected to prevent users from switching, in other words, reflecting the inertia in the status quo.…”

“…The pull effect in a PPM framework is normally derived from positive factors of the alternative service, which are widely conceptualized as attractiveness. More specifically, the attractiveness of the alternative service is widely considered from two perspectives, namely the perceived benefits and perceived ease of use ( 30 , 32 , 33 ). In other words, if the alternative service could potentially provide more benefits and cost less effort to adopt, the users would be more likely to switch from the original service.…”