Although the first two instars tend to eat the silks, last instar larvae of the corn earworm, Heliothis zea (Boddie) (Lepidoptera: Noctuidae), prefer to feed on the kernels rather than on the other components of the maize ear. They feed preferentially on the germ of the kernel, but when offered whole kernels also eat some of the endosperm. Larvae that eat cut portions of the kernels that include all of the germ and some endosperm utilize their food for growth more efficiently than do larvae that eat portions of the kernel that include only endosperm. Adults that ate germ portions or endosperm portions of the kernel as larvae do not differ significantly in longevity, number of days on which they oviposit, number of eggs laid per day or the percentage of the eggs that hatched. We suggest that the larvae use self-selection to increase their intake of germ, thus increasing utilization efficiency and decreasing the amount of food that they must eat. When they feed on plants (other than maize) with small fruits, this probably increases their ability to compete for food when it is scarce and minimizes exposure to predation by decreasing the number of foraging trips and the distance that they must travel in search of food.