Sustaining Tourism Sector Through Domestic Tourism and Analytics

Chen, Dingming; Gan, Pou Ing; Lee, Hoi Ming; Li, Ziye; Krishna, Vadlamudi Santosh; Wang, Quanxin

doi:10.1007/978-981-19-9369-5_12

Cited by 1 publication

(1 citation statement)

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“…The tourism industry has been greatly affected by the COVID-19 pandemic, resulting in a decrease in international travel and financial losses (Tiwari & Chowdhary, 2022). Consequently, there has been a shift towards domestic tourism as a means of recovery (Chen et al, 2023). For destination managers and tourism stakeholders, understanding the behavior and preferences of domestic travelers during a pandemic is crucial (Adeline et al, 2022).…”

Section: Introductionmentioning

confidence: 99%

Demographic Analysis and Behavioral Patterns of Domestic Tourists in the Covid-19 Pandemic Era: An Investigative Study

Lande,

Krisna

2023

COMORBID

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This research aims to examine the demographics and behavioral patterns of domestic tourists in Indonesia during the COVID-19 pandemic. The study utilized a descriptive research method with a quantitative approach, employing online questionnaires to collect data from respondents who have traveled within the country since March 20, 2020. The collected data were analyzed to gain insights into the demographic characteristics, travel frequency, travel motivations, modes of transportation, and types of tourist attractions visited by the respondents. The findings revealed that the majority of respondents were aged between 19 and 25, primarily originating from Bali, East Java, and Yogyakarta provinces. The main reasons for travel were family invitations, recreation, and stress relief, with private vehicles being the preferred mode of transportation. In conclusion, this study highlights the impact of the COVID-19 pandemic on tourists' travel intentions and preferences. By understanding the demographics and behavior of tourists, destination managers can develop effective marketing strategies to enhance customer satisfaction and strengthen the competitiveness of tourism destinations in the current pandemic era.

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Section: Introductionmentioning

confidence: 99%