Sustainable Transportation in Western Europe

Abstract

This chapter presents a literature review of the evolution of sustainable transportation in Western Europe. It examines the historical development in sustainable transportation and the way forward for future sustainable transportation models and strategies. It reviews the sustainable practices of 12 Western European nations and their contributions to reducing the impact of global environmental degradation. The choice of these 12 nations is based on sustainable progress in enhancing environmentally friendly means of mobility. The literature reveals that the emphasis on sustainable transportation system in Western European nations is worthy of discussion primarily because of the dramatic improvement attained in reducing emission of carbon dioxide. This chapter also aims to identify some of the applied policy instruments and the monitoring processes enacted in several of these European nations.

Addressing global overconsumption: positioning the anti-consumption through communication appeals

“…Self-oriented appeals of commercial marketing in the automotive industry should include individual benefits of using the electric vehicle in the context of saving money and saving the environment (Nugroho and Harjanto, 2023). Besides promoting electric vehicles and renewable energy usage, social marketing should use self-oriented appeals to promote biking and walking (Afedzie et al ., 2022) and their benefits, not only for the society and environment but also for human health. Regarding self-oriented appeals proven to be effective in inducing volunteering among young while other-oriented appeals have proven to be effective among adults (Aydin et al ., 2021), social marketing should adjust their efforts considering young and adult consumers.…”

“…Furthermore, marketing communication has to highlight the importance of sustainable transportation (Zhao et al ., 2020). It is defined as meeting the need for transportation that helps preserve the environmental, social, economic and personal balance (Richardson, 1999) such as public transportation, ride-sharing or carpooling (Barlow et al ., 2021) or non-motorized types such as biking and walking (Afedzie et al ., 2022).…”