Sustainable Tourism as a Source of Healthy Tourism

Abstract

Even though the World Tourism Organization described Sustainable Tourism as a tourism form that could contribute to the future survival of the industry, the current reality is quite different, since it has not been firmly established in society at expected levels. The present study analyzes which variables drive the consumption of this tourism type, taking tourist awareness as the key element. To this awareness, we must add the current crisis experienced by the tourism industry caused by COVID-19, since it can benefit Sustainable Tourism development, promoting less crowded destinations that favor social distancing. For this, the existing literature on Sustainable Tourism has been examined in order to create a model that highlights the relations among these variables. To determine the meaning of these relations, a sample of 308 tourists was analyzed through structural equation models using Partial Least Squares. The results show that there is a clear attitude on the part of the tourist to develop Sustainable Tourism, driven by the positive effects and motivation it entails, as well as the satisfaction the tourist perceives when consuming a responsible tourism type.

Making Sense from Experience: How a Sustainable Multi-Sensory Event Spurs Word-of-Mouth Recommendation of a Destination Brand

“…In light of the concerns and opportunities invoked by the coronavirus crisis, sustainable behaviors have become an issue of high priority for both scholars and stakeholders [1,2]. In fact, the COVID-19 pandemic could be a potential catalyst for an essential transformation of the tourism industry [3].…”

Trekking Tourism in Spain: Analysis of the Sociodemographic Profile of Trekking Tourists for the Design of Sustainable Tourism Services

“…However, it is always important to carry out an optimal implementation, otherwise, there is a risk of devastation to the environment [26]. In the same way, it should be remembered that both the global positive impacts perceived by the tourist, and the satisfaction experienced with the consumption of this tourism type, positively influence the attitude towards sustainable tourism development [27].…”

Health-Related Crises in Tourism Destination Management: A Systematic Review

“…Prior to the outbreak of COVID-19, the research on the impact of health crises on the tourism industry largely focused on crisis communications [45][46][47][48][49][50][51][52][53][54]. Yet, the tremendous impact of COVID-19 has led scholars to question the sustainability of the current tourism practices and development, giving rise to a growing body of literature on crisis and disaster management for sustainable tourism [9,[55][56][57][58][59][60][61][62][63][64]. It is evident that the future of tourism requires a fundamental transformation towards a more sustainable system.…”