“…Hence, we follow the concept of the triple bottom line (Elkington 1998), which highlights the need for managers and their firms to focus concurrently on the social, environmental, and economic impact of corporate activity (Henriques and Rich-ardson 2004;Van Tulder and Van der Zwart 2006). The triple bottom line appears in the research disciplines of marketing (e.g., Closs, Speier, and Meacham 2011;Hult 2011;Hunt 2011) and SCM (e.g., Carter and Easton 2011;Pagell and Wu 2009;Tate, Ellram, and Kirchoff 2010) as a widely used concept among managers and scholars. Thus, in this paper we use the term CSR synonymously for similar concepts such as sustainability (cf., Hult 2011) or corporate responsibility (cf., Campbell 2007).…”