Sustainable strategies for green supply chain within the platform economy consider subsidies and marketing efforts
Weisi Zhang,
Yiting Wu,
Rui Luo
et al.
Abstract:As consumers’ green awareness continues to grow, the level of a product’s eco-friendliness and the quality of its marketing have become significant factors in shaping consumers’ purchasing decisions. The power structures within the supply chain, as well as corresponding government subsidy policies, are also key elements influencing sustainable strategies for the green supply chain. In a green supply chain comprising one manufacturer and one e-commerce platform, two sales models exist within the online e-commer… Show more
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