“…While there are benefits from tourism activities for industry players and local communities (Knollenberg, 2011), extensive growth of tourism without properly plans and controls tend to destroy major tourism attractions (Sanjay, 2008). In fact, rural areas attract tourists based on their distinct culture, history, natural environment, beautiful landscape (Erokhin, Heijman, & Ivolga, 2014;Trukhachev, 2015) and community (unique ethnicity) atmosphere. Hence, without careful management, visitors can destroy sensitive environmental attractions at a location, effectively, "tourism can kill tourism" (Glasson, Godfrey, & Goodey, 1995).…”