Sustainable Product Innovation and Consumer Communication

Abstract

Sustainable product innovation and its communication with consumers are essential for the realisation of sustainability through sustainable consumption. This research conducted a structured review addressing sustainable product innovation, including sustainable product development and service, environmental and socio-economic impacts, communication of the sustainable product innovation to consumers via ecolabelling and declarations, and sustainability benchmarking. The review revealed that current research in sustainable product development and service focuses more on environmental and economic aspects, but the social aspect has not been given enough attention, and the interconnection between product development and service needs to be further addressed. Systematic sustainable innovation, considering the whole life cycle of the product to control and improve overall sustainability in the early product development stages should be paid more attention. To overcome the gaps, a framework for sustainable product development and services (SPDS) was developed and presented. Furthermore, this review found that communicating understandable environmental and socio-economic performance of products and services with consumers is still challenging. Barriers are identified in deriving benchmarks through sustainability performance assessments. This paper also provides examples of overcoming the barriers in sustainable benchmarking and communication with the “eco-cost” method, which engages both B2B and B2C customers to promote sustainable consumption.

The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta

“…Sustainable development, as advocated by the United Nations, emphasizes the importance of innovation in combining developmental and environmental imperatives, highlighting the role of corporate innovation in achieving competitive advantages and addressing stakeholders' interests without harming the environment [13]. Sustainable product innovation and communication with consumers are crucial for promoting sustainability through sustainable consumption, emphasizing the need for comprehensive sustainable product development and service strategies [14], [15].…”

Analisis Bibliometrik tentang Pengaruh Big Data dan Analitik dalam Pengembangan Produk dan Layanan

“…Ini dapat membantu perusahaan membuat produk dan layanan yang lebih sesuai dengan kebutuhan konsumen. Big data juga dapat digunakan untuk memperbaiki produk dan layanan, seperti melihat trend dan kebutuhan konsumen, mengidentifikasi masalah, dan mengembangkan solusi (Wang & Su, 2022). Ini dapat membantu perusahaan memperbaiki produk dan layanan yang efektif dan membangun produk baru yang sesuai dengan kebutuhan pasar.…”

IMPACT OF CULTURAL, MARKETING AND PRODUCT INNOVATIONS ON FIRMS PERFORMANCE OF SMEs

“…The research indicates that product innovation is an important type of innovation despite the fact that innovation can take many different forms. There are a great number of researches on product innovation that may be found in body of scholarly work (Wang & Su, 2022). Product innovation can be defined as the creation of a new product or service as well as a significant change in the way that product or service performs.…”