“…The service sector plays a vital role in all economies especially in emerging one (Betti et al, 2018), in which it was a targeted sector for many researchers to validate their adopted frameworks. For instance, linking sustainability to academia (Saadatian et al, 2011;Reza, 2016;Anwar et al, 2020), achieving sustainability in the hospitality sector (Mittal and Dhar, 2016;Wikhamn, 2019;Umrani et al, 2020), developing green communities that may motivate sustainability (Gholami et al, 2016), enhancing health sector's sustainability (Pinzone et al, 2019), as well as driving sustainable performance (Mousa and Othman, 2020;Paill e et al, 2020;Imran et al, 2022).…”