Sustainable Organisations to Implement the Strategic Concept of Sustainability

Abstract

Achieving the goals of sustainable development is only possible by representing the interests of all the organization’s stakeholders. The purpose of the article is to show that for the competitive flourishing of the economy and the achievement of a just society, we must direct socio-economic trends to the concept of equal fulfilment of the interests of organizations and the economy, people and society, and nature and the natural environment. Using a qualitative methodological approach and limitation to a case study of a public organization, our research results showed that to implement such a concept of sustainability, we need sustainable organizations that are committed to sustainable development with a sustainable vision, mission, purpose, (fundamental) goals, strategic directions, and strategies.

Strategic Transition to Sustainability: A Cybernetic Model

“…In Section 4, the authors adapted Yin's [74] case study research approach; see also [75,76] (Table 3). at an early stage see, e.g., [77,78]. Two of the three authors are professors at each of the universities presented.…”