Handbook of Research on New Product Development 2018
DOI: 10.4337/9781784718152.00020
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Sustainable new product development

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“…It draws on Greenwood’s model of stakeholder integration (Greenwood, ), according to which deep organizational engagement involves numerous and/or high‐quality activities. Accordingly, the quality of activities in the development of sustainability innovations is measured, and organizational engagement is considered to be deep when top management collaborates with stakeholders (Genç and Di Benedetto, ) or when collaboration involves several members of the focal firm. Furthermore, higher value is attached for direct collaboration without intermediaries than to indirect collaboration in cases when collaboration with stakeholders has been managed through external agency only.…”
Section: Methodsmentioning
confidence: 99%
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“…It draws on Greenwood’s model of stakeholder integration (Greenwood, ), according to which deep organizational engagement involves numerous and/or high‐quality activities. Accordingly, the quality of activities in the development of sustainability innovations is measured, and organizational engagement is considered to be deep when top management collaborates with stakeholders (Genç and Di Benedetto, ) or when collaboration involves several members of the focal firm. Furthermore, higher value is attached for direct collaboration without intermediaries than to indirect collaboration in cases when collaboration with stakeholders has been managed through external agency only.…”
Section: Methodsmentioning
confidence: 99%
“…Contrariwise, sustainability performance is based on all three bottom line items. These items are important for the creation of a win‐win situation that is scalable from a business point of view and that makes it possible for sustainable products and services to draw market share away from traditional products and to make a positive societal impact (Genç and Di Benedetto, , p. 235).…”
Section: Literature Reviewmentioning
confidence: 99%
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