Sustainable Marketing

Quoquab, Farzana; Sadom, Nur Zulaikha Mohamed; Mohammad, Jihad

doi:10.1007/978-3-030-22438-7_76-1

Cited by 4 publications

(1 citation statement)

References 94 publications

(118 reference statements)

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“…A five-point item scale was used for SMC, and an 11-item scale was used for SM. The scale for SMC was adopted from Basu and Palazzo (2008), and the scale for SM was designed based on the concept described in Pogrebova et al (2017) and Quoquab et al (2020). Finally, an additional set of questions was related to managers’ perspectives concerning the service provided by the hotel.…”

Section: Methodsmentioning

confidence: 99%

Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy

Horng

Liu²,

Chou

et al. 2022

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Purpose This study aims to propose an integrated moderated mediation model to examine the process by which hotels obtain competitive advantage from the perspective of hotel managers. Design/methodology/approach After obtaining the agreement of the participants, a total of 560 candidates, all of whom were hotel managers, completed a survey administered online over a three-month period from November 2020 to January 2021. Ultimately, 257 valid responses were obtained after data screening by research assistants, for a response rate of 45.89%. Findings By reference to the concepts of big data (BD) and sustainability, the results show that BD management is a foundational attribute with respect to the indirect effects of BD analytics capabilities via proactive market orientation and social media collaboration. Furthermore, sustainability commitments and marketing are found to affect the relationship between such analytics capabilities and competitive advantage. Additionally, information sharing and food services have positive moderating effects that strengthen the changes in critical attributes during the process of obtaining competitive advantage. Originality/value To date, despite the proliferation of the concepts of BD, social media and sustainability, there is a lack of adequate empirical evidence and systematic literature reviews to comprehensively synthesize the emerging body of literature in the fields of tourism and hospitality research.

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Section: Methodsmentioning

confidence: 99%

Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy

Horng

Liu²,

Chou

et al. 2022

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Sustainable Green Marketing Concepts for Green Construction Market Developments in Bangladesh

Islam¹,

Sade²

2023

Proceedings of the Business Innovation and Engineering Conference (BIEC 2022)

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Marketing Ecologico: Análisis De Revisión De La Literatura

Pérez

2023

RAEI

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En las últimas décadas el medioambiente es una variable clave en la gestión de las organizaciones, y dentro de estas, del marketing. El objetivo del presente trabajo es desarrollar una revisión de la literatura sobre el concepto de marketing ecológico, explorando antecedentes, la importancia de este y comprender el concepto. Se usaron las bases de datos Scopus, Science Direct, Google Scholar y Scielo. Se seleccionaron 50 artículos para realizar el proceso de revisión y rescatar lo necesario para su entendimiento. Los resultados indican una tendencia positiva en número de artículos que plantean el énfasis de la ecología y medioambiente en el marketing. Existe una diferencia entre la ecología con la sustentabilidad, que confunde y debe considerarse. A futuro se plantea la revisión de herramientas empresariales de marketing ecológico, como la aceptación de estas.

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Sustainable Marketing

Cited by 4 publications

References 94 publications

Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy

Modelling competitive advantage using the concepts of big data and social media to develop a sustainability strategy

Sustainable Green Marketing Concepts for Green Construction Market Developments in Bangladesh

Marketing Ecologico: Análisis De Revisión De La Literatura

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