“…Despite this, the adoption of risk mitigation instruments remains incomplete. Explanations for this include: lower initial income (Reardon et al ., ; Abdulai and CroleRees, ; Shively, ), human and other capital constraints (Abdulai and CroleRees, ; Benin et al ., ), information asymmetries (Wuepper et al ., ,b), imperfect factor and product markets (Gebremedhin and Swinton, ; Pender and Fafchamps, ), and limited off‐ and non‐farm opportunities (Abdulai and CroleRees, ; Lanjouw and Lanjouw, ; Bezu and Holden, ). Whether farmers are willing and able to adopt risk‐mitigating technologies depends on standard economic arguments, such as financial means and information, but also on psychological and cultural factors, such as perceived self‐efficacy and social capital (Di Falco and Bulte, ; Di Falco, ; Gebrehiwot and van der Veen, ; Wuepper et al ., ,b).…”