Sustainable Exhibition Stand Design: A Guide for Architecture Students Promoting Environmental Consciousness and Creative Design

Abstract

Communication is an essential process that enables the sharing of information, experiences, and emotions among individuals. Historically, communication has been a tool used by people to showcase and pass on what they possess to future generations (Demir 2009). People have developed communication tools and spaces to the fullest extent possible, utilizing all the opportunities available in their time. The purpose and scope of showcasing have evolved over time, and this evolution is reflected in the architectural structure of exhibition spaces. Fairs have transformed into platforms where products or services are exhibited, creating spatial organizations that provide a backdrop for spatial communication between exhibitors and visitors (Fettahoğlu and Aydıntan 2023). Fairs, along with industrialization, globalization, and technological advancements, have become increasingly important exhibition spaces. When approached from a commercial perspective, showcasing takes place through trade fairs, and exhibition spaces are referred to as trade fair booths. Trade fairs, driven by globalization, prompt companies to seek new markets in order to maintain their existing market share and increase their profits. These trade fairs are commercial exhibitions where products and services are showcased at the national and international levels. Trade fairs occur as a result of companies in similar sectors coming together to hold discussions, sell products, and establish business connections. Fairs play a significant role by reflecting the latest developments in the industry and aiming towards the future. Trade fairs serve as the most suitable showcases for numerous manufacturing companies to sell their products or services. Fairs serve as an important platform for intercommunication between the masses. As an extension of economic and cultural developments, fairs are events where exhibition stands of businesses strive to attract attention. These stands are used with the purpose of introducing business products or services to the target audience, strengthening brand image, solidifying collaborations, and increasing sales potential. Exhibition spaces also function as tools that reflect brand identity. With the increase in brand awareness and advertising expenditures by companies, fair organizations are constantly evolving, varying in size and quality. However, concepts such as meetings and interaction still maintain their relevance at the core of these organizations. By being used as spaces where participants and visitors can come together to interact, exchange information, and establish business relationships, exhibition spaces have diversified the purpose of fair organizations. They can now encompass different objectives, including entertainment, cultural promotion, and strengthening international relations (Yilmaz). In the present day, comprehensive fair organizations bring together participants from different sectors to serve various goals. In this