Sustainable Entrepreneurship: The Case of Mitticool Private Limited

Abstract

The unabated exploration and exploitation of natural resources to feed unbridled human consumption hand in hand with the progress of civilization has rendered the earth and its environment quite unlivable for its occupants. For this, the business houses whose procurement and production processes have been at the root of this cycle of degradation need to 'humanize' their operations enough, to ensure sustainability. While many glowing examples of new-age entrepreneurs going back to nature to respond to the sustainability agenda exist, the case of Mitticool Private Limited has been highlighted in this paper.