Sustainable Energy Management

Hafezi, Reza; Alipour, Mohammad

doi:10.1007/978-3-319-95864-4_3

Cited by 3 publications

(2 citation statements)

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“…This approach encompasses various activities, including developing and distributing renewable energy sources and energy efficiency solutions and advocating for sustainable consumption patterns among consumers and businesses. The emphasis is on creating marketing campaigns that drive business growth and contribute positively to environmental conservation, social equity, and the planet's long-term well-being [19,[39][40][41][42][43] . The importance of sustainable marketing in the energy sector has surged due to several key factors.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Second, technological advancements have made renewable energy sources such as solar, wind, and hydro more accessible and costeffective, expanding the market for sustainable energy products and services. Furthermore, global regulatory changes and policy shifts increasingly favor sustainable practices, compelling energy companies to adopt greener strategies to comply with new standards and capitalize on government incentives [40,44,45] . Moreover, sustainable marketing in the energy sector is not just about promoting green products; it's also about fostering a culture of sustainability within organizations and among their stakeholders.…”

Section: Literature Reviewmentioning

confidence: 99%

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Sustainability marketing strategies for the energy sector: Trends, challenges, and future directions

Durmus Senyapar

2024

Environ. Soc. Psychol.

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This study delves into the complex dynamics of sustainable marketing within the energy sector, aiming to unravel the intersection of sustainability principles and marketing strategies that promote environmental stewardship, economic viability, and social equity. Through exploratory qualitative research, the study uncovers critical trends in sustainable marketing, addressing the challenge of aligning strategies with environmental, economic, and social goals. A strategic shift is observed in integrating renewable energy sources, emphasizing environmental benefits and global alignment with sustainability goals. Transparent communication and ethical practices are pivotal, fostering consumer trust and authentic storytelling and establishing a foundation for a trustworthy energy sector. The emphasis on energy efficiency solutions and digital marketing platforms contribute to an informed and empowered consumer base. Customizable energy solutions, incentive programs, collaborative campaigns, and sustainable branding enhance market appeal, reinforcing economic benefits and positioning companies as leaders in transitioning to a sustainable energy future. The critical findings highlight integrating renewable energy sources, a shift towards transparency and ethical marketing practices, promoting energy efficiency solutions, leveraging digital platforms, offering customizable solutions, and engaging in collaborative campaigns with sustainable branding. Synthesizing these findings, the study provides a holistic perspective on strategies contributing to a resilient and eco-conscious future in the energy sector. Energy companies can leverage these insights to refine marketing strategies, align with global sustainability goals, foster consumer trust, and position themselves as leaders in transitioning to a sustainable energy future.

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