Sustainable Energy Consumption Insights: Understanding Electricity-saving Behaviour Drivers among Young Adults in Ho Chi Minh City

Abstract

As Vietnam’s population continues to grow, there is a growing need for sustainable societal development. The energy-saving behaviour of every citizen plays a crucial role in achieving this sustainability. Therefore, it is necessary to raise awareness among young adults about energy conservation and environmental protection to promote sustainable social development in Vietnam. Hence, this study aims to examine the key factors influencing electricity-saving and habitual energy-saving behaviour. Data were collected from 431 young adults aged 18 to 30 years old in Ho Chi Minh City. The results indicate the significance of the model studied, with all hypotheses being accepted. The findings demonstrate that several factors, including subjective standards, perceived behavioural control, awareness of consequences, sense of responsibility, personal moral norms and cognition of electricity prices, influence electricity-saving behaviours and habitual energy-saving behaviour related to electricity usage. The findings suggest that young adults are increasingly recognising the importance of conserving electricity in modern life to protect the environment and promote sustainable social development in Vietnam. The management implication suggests that individuals in Ho Chi Minh City have demonstrated an awareness of energy conservation. However, responsible authorities should initiate programmes aimed at promoting electricity-saving practices. This includes the creation of media articles to raise awareness and enhance the understanding of electricity-saving measures, serving as reminders to increase awareness about conserving electricity among every individual. Furthermore, this study offers theoretical and practical implications for researchers and policymakers alike.

Impact of Economic Awareness on Sustainable Energy Consumption: Results of Research in a Segment of Polish Households

“…This phenomenon may stem from various factors, including limited access to information, cognitive biases, and socio-economic disparities. Specifically, households with low economic awareness may fail to grasp the significance of electricity costs in their overall budgetary allocations or may underestimate the potential savings associated with energy-efficient practices [15]. Consequently, they may inadvertently engage in inefficient energy consumption behaviors, resulting in higher electricity bills and unnecessary financial burdens [16,17].…”

“…These could involve providing financial assistance, subsidies, or rebates for energy-efficient upgrades to low-income households, as well as investing in energy efficiency programs in affordable housing developments. Additionally, improving access to energy literacy programs and financial education resources in schools and community centers can empower individuals from all socio-economic backgrounds to make more informed decisions about energy consumption and budget management [4,[14][15][16][17][18].…”