2021
DOI: 10.3390/su13042366
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Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing

Abstract: Online group buying (OGB) is a unique, innovative, and interesting online business model that seems to have a bright future. However, many group buying websites (GBWs) have not stood the test of time. Different from traditional e-commerce websites, GBWs create a rich value experience for consumers, but no research has explored how these benefits help GBWs achieve sustainable development. In this study, the expectation confirmation model (ECM) and relationship marketing are integrated to explore how these multi… Show more

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Cited by 7 publications
(7 citation statements)
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“…This indicates that Korean consumers are interested in consuming or purchasing halal foods despite differing religious beliefs. This finding is consistent with other studies on consumer behavior (Chevalier & Mayzlin, 2006;Xia and Chae, 2021).…”
Section: Discussionsupporting
confidence: 93%
See 1 more Smart Citation
“…This indicates that Korean consumers are interested in consuming or purchasing halal foods despite differing religious beliefs. This finding is consistent with other studies on consumer behavior (Chevalier & Mayzlin, 2006;Xia and Chae, 2021).…”
Section: Discussionsupporting
confidence: 93%
“…Sernovitz et al (2013) pointed out that people are interested in talking about goods and services they have ordered, and they even speak about the manufacturer of the goods and the service provider. Word-of-mouth communication influences and shapes consumers' behavior and attitudes (Xia & Chae, 2021).…”
Section: Impact Of Word Of Mouth (Wom)mentioning
confidence: 99%
“…This model has gained acceptance in explaining user satisfaction and intention to continue using an information system (IS). Expectation Confirmation Theory (ECT), which is the basis of the ECM has been implemented widely in business to examine consumer satisfaction and post-purchase behaviour (Bhattacherjee, 2001; Hsu et al, 2014; Kim, 2011; Xia & Chae, 2021). The ECT advocates that a consumer follows a sequential process when intending to purchase goods/services again.…”
Section: Theoretical Framework: Expectation Confirmation Modelmentioning
confidence: 99%
“…The ECM is widely used in a variety of areas, including e-learning [24], e-commerce [21,[25][26][27][28][29], m-commerce [30,31], s-commerce [32], shared transportation services [33][34][35], social media [36,37], e-banking services [38][39][40][41], wearable technology [42], and e-health systems [43][44][45][46]. Moreover, ECM has been proven beneficial in explaining topics related to fitness, namely fitness and health apps [46], and also in studies on older consumers, namely the adoption of e-banking [39] and social media [37].…”
Section: Expectation Confirmation Model (Ecm)mentioning
confidence: 99%