Sustainable development marketing and ecological management

Damnjanović, Radovan; Bešlin-Feruh, Marija; Rajković, Aleksandar

doi:10.5937/odrraz2002031d

Cited by 6 publications

(1 citation statement)

References 17 publications

(4 reference statements)

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“…Due to strong pressure from society and stakeholders to reduce negative impacts on the environment, companies are forced to focus on nature conservation and ecology (Stojanović, 2021). Damnjanović et al (2020) state that large corporations in developed countries must consider the ecological component of sustainable development during every significant project due to extremely precise environmental legislation that very harshly sanctions non-ecological technological processes, used materials and environmentally harmful products. The data presented in Table 3 show that the application of certain ecological dimension elements of sustainable development is assessed as good or very good (the arithmetic mean is also between 3 and 4).…”

Section: Results Analysis and Discussionmentioning

confidence: 99%

Managers’ Attitudes on Sustainable Development Concept Application in Trading Companies

Staletović,

Bačevac,

Stevanović

et al. 2023

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Trading companies face various challenges brought by the modern environment. For this reason, the trading company managers try to adapt their business to various requirements of the environment. This is supported by the fact that recently there has been a global change in the structure of retail, with evidence in the following examples: new sales formats have appeared, there are new categories of retail companies, sales facilities are modernized, soft information is emphasized, flexibility and innovation in business are encouraged, the role of interest groups is valued, unpredictability is accepted as the norm of functioning, the offer of trade mark products is expanded, etc. However, as economic, environmental and social problems gain more and more importance, another very important topic that captures the attention of business managers is sustainable development concept application. Doing business in accordance with the rules of sustainable development implies that trading companies base their work on ecological and moral principles of sustainable social communities. In accordance with the importance that sustainable development concept has today, the aim of the paper is based on the analysis of attitudes of employees in management positions in trading companies in the Republic of Serbia regarding the application of economic, ecological and social dimensions of sustainable development. The research results showed that the application of certain elements of sustainable development basic dimensions in their trading companies has been evaluated by the managers as good.

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Section: Results Analysis and Discussionmentioning

confidence: 99%

Managers’ Attitudes on Sustainable Development Concept Application in Trading Companies

Staletović,

Bačevac,

Stevanović

et al. 2023

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Analysis of the significance of the marketing mix in e-commerce

Radan¹,

Aleksandar²,

Mihajlović³

2022

Megatrend revija

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Internet marketing is a new philosophy and an interesting topic especially for researchers in the field of marketing. It is a new way of marketing a product / service globally in a target market around the world. This paper presents a new approach to understanding the role of the marketing mix in e-commerce. The importance of marketing in e-commerce is often accompanied by problems with the application of common marketing tools in a virtual environment. The paper identifies elements of the marketing mix in e-commerce in line with the trend of e-commerce and Internet technology. The aim of this paper is to point out the role of marketing mix in e-commerce by applying the 7P model that enables the structuring of changes in terms of trade and information services of online stores.

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Sociological aspect of labor force absentism

Ilić¹,

Mrdak²,

Bojić³

2021

Oditor

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The emergence of labor absenteeism is extremely complex, which is supported by the fact that from today's perspective, it has resulted in a large number of organizational phenomena that are studied in detail. The sociological aspect of absenteeism as a primarily social phenomenon needs to be analyzed from the social aspect so it is studied through sociological, psychological and socio-economic factors, demographic characteristics, work socialization and health status, interacting with the working environment and the environment, which are interconnected and mutually conditioned. Numerous factors influencing work absenteeism can be grouped and defined as characteristics of work and work situation, individual characteristics and characteristics of out of work situation. Knowledge, monitoring and understanding of these factors, i.e. those organizational moments that are recognized as social causes of the emergence and development of absenteeism in the organization is of immeasurable importance, which is the focus of this paper.

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Sustainable development marketing and ecological management

Cited by 6 publications

References 17 publications

Managers’ Attitudes on Sustainable Development Concept Application in Trading Companies

Managers’ Attitudes on Sustainable Development Concept Application in Trading Companies

Analysis of the significance of the marketing mix in e-commerce

Sociological aspect of labor force absentism

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