In organizations, part of sustainability is manifested through green information technology (GIT) for the use of information technologies (IT) resources in a profitable and sustainable manner. The purpose of this study was to understand the social, individual, and contextual factors that drive actors belonging to the sector of organizations in the Latin American and Caribbean (LAC) context on the intention to adopt GIT to generate strategies that promote its application. A model resulting from the analysis and integration of adoption models was proposed, including the theory of planned behavior (TPB), norm activation theory (NAT), GIT adoption model (GITAM), and environmental sustainability variables. To determine the predictive factors, the research team collected data from organizations belonging to Mexico,