Abstract:Firms looking to implement sustainable development confront the problem of choosing among myriad options. To help them overcome it, this study develops two-stage data-driven analytics aimed at establishing which alternatives for sustainable development are most likely to succeed, based on careful scrutiny of sustainableaviation cases. Specifically, it first ascertains the factors that are most critical to aviation logistics in general and then goes on to identify the vital drivers of successful sustainable dev… Show more
“…Planes need a specific weight for take‐off and landing and, even if empty, need to charge enough fuel to consider all those aspects. In this way, if code‐sharing promotes more complete flights, the intuitive thought would be to consider that this operational efficiency is also transferred into environmental efficiency (Ryerson et al, 2014; Simaiakis et al, 2014), resulting in less air congestion in peak times and improved on‐time departures and arrivals (Yimga, 2017), thus contributing to environmental sustainability (Wu & Yang, 2021). This eco‐efficiency implies reducing the ecological impact to secure the availability of resources to be used in the future (Ehrenfeld, 2005).…”
The most common form of horizontal collaboration within the airline industry is code-sharing, which provides firms with many economic and operational benefits, although what happens in the environmental area is less certain. How should companies address code-sharing to contribute to sustainability? The main objective of this work is to analyse the impact that this type of horizontal collaboration can have on the environmental performance of airlines. From this, we propose that network ambidexterity-the ability to balance exploration with new partners and exploitation with prior partners-is an adequate strategy to solve agency problems derived from collaboration practices to achieve environmental outcomes. Using hierarchical regression analysis, our results reinforce code-sharing as a critical resource for the improvement of environmental performance and identify the moderating role of network ambidexterity in the impact of alliances on environmental performance.
“…Planes need a specific weight for take‐off and landing and, even if empty, need to charge enough fuel to consider all those aspects. In this way, if code‐sharing promotes more complete flights, the intuitive thought would be to consider that this operational efficiency is also transferred into environmental efficiency (Ryerson et al, 2014; Simaiakis et al, 2014), resulting in less air congestion in peak times and improved on‐time departures and arrivals (Yimga, 2017), thus contributing to environmental sustainability (Wu & Yang, 2021). This eco‐efficiency implies reducing the ecological impact to secure the availability of resources to be used in the future (Ehrenfeld, 2005).…”
The most common form of horizontal collaboration within the airline industry is code-sharing, which provides firms with many economic and operational benefits, although what happens in the environmental area is less certain. How should companies address code-sharing to contribute to sustainability? The main objective of this work is to analyse the impact that this type of horizontal collaboration can have on the environmental performance of airlines. From this, we propose that network ambidexterity-the ability to balance exploration with new partners and exploitation with prior partners-is an adequate strategy to solve agency problems derived from collaboration practices to achieve environmental outcomes. Using hierarchical regression analysis, our results reinforce code-sharing as a critical resource for the improvement of environmental performance and identify the moderating role of network ambidexterity in the impact of alliances on environmental performance.
“…Consumers can achieve this through engagement with e‐commerce, which provides a safer alternative than in‐store shopping. Wu and Yang ( 2020 ) looked into a logistics problem and found that many things are good for the environment in the aviation industry.…”
The 2019 coronavirus disease (COVID‐19) pandemic has seriously impacted the performance of all types of businesses. It has given a tremendous structural boost to e‐commerce enterprises by forcing customers to online shopping over visiting physical stores. Moreover, customer expectations of the digital and operational capabilities of e‐commerce firms are also increasing globally. Thus, it has become crucial for an e‐commerce enterprise to reassess and realign its business practices to meet evolving customer needs and remain sustainable. This paper presents a comprehensive performance evaluation framework for e‐commerce enterprises based on evolving customer expectations due to the COVID‐19 pandemic. The framework comprises seven primary criteria, which are further divided into 25 sub‐criteria, including two sustainability factors, namely, environmental sustainability and carbon emissions. The evaluation approach is then practically demonstrated by analyzing the case of three Indian e‐commerce firms. The results are obtained using a multi‐criteria decision‐making (MCDM) method, namely, Fuzzy VIKOR, to capture the fuzziness of the inherent decision‐making problem. Further, numerical analysis is conducted to evaluate and rank various e‐commerce enterprises based on customer expectations and satisfaction benchmarks. The findings explain the most important criteria and sub‐criteria for e‐commerce businesses to ensure customer expectations along with their economic and environmental sustainability.
“…Sustainable solutions depend on individual or group knowledge, as well as a growing understanding of different important topics such as climate change, toxic emissions, pollution and social inequalities (Mitchell & Walinga, 2017). It is a challenge to determine the most appropriate environmental sustainability solutions among the numerous feasible solutions (Wu & Yang, 2021). The sustainability approaches change according to the growing awareness of firms' responsibility towards a more sustainable business culture (Giannakis & Papadopoulos, 2016).…”
Section: Linking Wicked Problem Complexities With Sscmmentioning
The operationalization of sustainable development involves ambiguity, complexity and uncertainty. It becomes more complex when applied in supply chain operations.Indeed, the research in sustainable supply chain management (SSCM) is influenced by positivist paradigms that do not address subjective issues. Therefore, we suggest that SSCM is often dealing with so-called 'wicked' problems. This paper aims to emphasize the relationship between wicked problem complexities and SSCM characteristics. Through a ground theory approach, we develop a conceptual framework that relates the social, cognitive and temporal complexities of a wicked problem with characteristics of SSCM. Furthermore, we propose business strategies to mediate this relationship. Our contribution highlights the importance of the stakeholder's engagement to develop common sustainability values and language, clarity and transparency in the supply chain activities, and continuity and equity in a long-term partnership.
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