Sustainable Design Strategies of Environment of Some Theme Creative Markets in Guangzhou

Abstract

In the era of the experience economy, ‘consumption experience’ has become an important part of people’s daily life needs. In this study, we adopted the perspective of user experience quality evaluation and found problems through field research; then, we built the evaluation dimension of theme creative markets based on experience quality combined with expert interviews to design the questionnaire. First of all, through online and offline questionnaire analysis on the experiencers of some theme creative markets in Guangzhou, the main factors that affect the quality of the tourists’ experience was explored. Secondly, through the analysis of the three dimensions of environment, activity, and service of some of the theme creative markets in Guangzhou, it was found that tourists have the highest score on the market activity and the lowest score on the market environment. Thirdly, through field observation and interviews with some experiencers, the reason for the low experience score was discovered. Finally, the corresponding design strategies were proposed for the environment, activities, and services, with a view to providing a reference for the improvement of the quality of the tourists’ experience and the improvement of the design of the theme creative markets.